The term 'White paper' has been around since the early 1990s, but many people, experienced businessmen among them, still don't know what it is and how it can help their business. White papers are one of the forms of content marketing, and they basically draw customers to your business by solving their problem, giving them the facts or the logical arguments they need.
Here's what you should keep in mind:
There are 3 basic types of a white paper:
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Some of the most popular white paper topics in 2016 were:
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